When we started working with Crook Brothers it began with getting to know the brand. Since the company hadn’t really been been through understanding the Crook Brothers brand, there was a lot of layers to peel back. We closely with the team to from the top down establishing the aspect of the company that which first established what the current view of the brand was. After building that base to start from, we explored discovering the company values, mission and the companies greater purpose.
By determining the core of the brand it began to take shape into the visual side of the brand where we could establish a color palette, imagery and new look to the Crook Brothers logo.