Fj’s passion and purpose to inspire their clients and eachother
A purpose is what we all want as humans. A purpose is what drives us forward, it is what makes a success out of anything we do. Fj The Agency was founded on the idea of building a team, that inspires our clients, each other, and this company to be the best it can be. Our company lives by this quote that our VP said “One common goal, inspires us all to realize our greatest potential.” Our company understands the importance of coming together for a common goal, as Mike Krzyzewski did when accepting the position to coach the USA basketball team. Coach K was faced with getting a group of self-centered star basketball players to play for a common goal and become a team.
In 2009 following the win of the 2008 Olympics, Coach K spoke at primetime. About how he inspired the USA Olympic Basketball team to win the gold medal. During his speech, he explains how he showed his guys what selfless service was and that they were playing for something much bigger than themselves. To get them to see this perspective, Coach K invited a former player of his, General Bob Brown along with three wounded warriors to demonstrate the view point. During one of the soldier’s stories about how he lost his eyes in battle from attempting to save his squad from a car bomb, most of the players were crying. These men not only served their country but they wanted to serve again, at that moment Coach K said to his players “we have chance, these guys do have a heart.”
Even though they lost to Greece in the 2006 FIBA World Championship, Coach K stated that. ”this was the start of creating a culture”. This summer just before they went to China for the 2008 Olympics, Coach K and the team took a trip to New York. During their visit, they toured Ellis Island. While taking a team photo in front of the statue of liberty, one of the players Carmelo Anthony said “Damn we better win, this is big stuff.” Coach K explains how you never know when a player understands this and begins to tell a story about his grandfather, who 100 years ago came to Ellis Island from Poland. Coach K told the players “Just like him, most of your family members came here to give us an opportunity. I want you to remember this on August 24th when we play for the gold medal you are not playing for you. You are playing for the people who gave you the opportunity to be here. You better God darn believe we are gonna win!”
This story and many others about building a team that shares a common goal and achieved their greatest potential, is what inspired us to create our company. In our effort to inspire our clients and each other, join us… make our goal a reality.